Introduction
Gamma.app, an innovative AI-powered presentation tool, sought to revolutionize how professionals create and deliver presentations. To increase sign-ups and establish itself as a must-have solution for students, business professionals, and content creators, Gamma turned to influencer marketing.
At Influxpert, we executed a targeted influencer campaign that positioned Gamma as the go-to tool for effortless and stunning presentations. The results? Increased engagement, high conversion rates, and a surge in user adoption.
Objective: Driving Awareness & User Sign-Ups
Gamma had two core objectives for this campaign:
✅ Boost brand awareness by showcasing its AI-driven features.
✅ Increase sign-ups by highlighting the ease of creating professional presentations.
With these goals in mind, we crafted an influencer strategy that resonated with content creators, educators, and professionals.
Strategy: AI-Powered Presentations Meet Influencer Storytelling
1. Partnering with Niche Creators
We collaborated with influencers in:
📌 Tech & Productivity – Showcasing how Gamma saves time and enhances workflow.
📌 Education & E-Learning – Demonstrating its value for students and teachers.
📌 Business & Entrepreneurship – Highlighting how professionals can create compelling presentations in minutes.
2. Engaging, Value-Driven Content
To maximize impact, we focused on authentic content that demonstrated real-world use cases, including:
- Tutorial-style videos – How to build a stunning AI-powered presentation in under 5 minutes.
- Before-and-after comparisons – Showcasing the speed and efficiency of Gamma versus traditional tools.
- Influencer testimonials – Real users sharing how Gamma transformed their workflow.
3. Multi-Platform Campaign Execution
We leveraged high-impact platforms to reach the right audience:
🚀 YouTube – In-depth tutorials and feature breakdowns.
🔥 TikTok & Instagram Reels – Short, engaging content for viral reach.
📈 Twitter & LinkedIn – Professional case studies and thought leadership content.
Results: Record-Setting Engagement & Conversions
The campaign delivered exceptional results:
📢 5M+ impressions – Amplifying Gamma’s reach across key platforms.
🔗 90K+ clicks – Driving traffic to Gamma’s sign-up page.
🚀 30% higher conversion rate – Compared to previous campaigns.
Conclusion: The Power of AI & Influencer Marketing
This campaign proved that combining AI innovation with the right influencers leads to high-impact engagement and conversion growth. Gamma’s ability to disrupt the presentation space was successfully amplified through strategic influencer partnerships.
At Influxpert, we specialize in crafting influencer marketing campaigns that deliver tangible results. If you’re ready to scale your brand through powerful influencer collaborations, let’s connect!